BRAND STRATEGY WORKBOOK *NEW*
Starting my own business as a Logo Designer and leveling up to a full scale Brand Identity Designer, meant that it was essential to learn and incorporate Brand Strategy. Now, Strategy is a bit of a buzz word in the industry these days which can be super daunting, with a lot of people offering various different levels and iterations of what they consider strategy – which isn't always the case.
Enter my Brand Strategy Workbook.
Starting my own business as a Logo Designer and leveling up to a full scale Brand Identity Designer, meant that it was essential to learn and incorporate Brand Strategy. Now, Strategy is a bit of a buzz word in the industry these days which can be super daunting, with a lot of people offering various different levels and iterations of what they consider strategy – which isn't always the case.
Enter my Brand Strategy Workbook.
Starting my own business as a Logo Designer and leveling up to a full scale Brand Identity Designer, meant that it was essential to learn and incorporate Brand Strategy. Now, Strategy is a bit of a buzz word in the industry these days which can be super daunting, with a lot of people offering various different levels and iterations of what they consider strategy – which isn't always the case.
Enter my Brand Strategy Workbook.
This workbook is something I've been developing and expanding over the past 3 years. This strategic approach includes a variety of principles taken from a variety of different courses, talks, workshops and educators that I've now frankensteined together into, what I feel, is a sound base brand strategy that works for most clients.
This workbook is designed to collect information using our onboarding questionnaire (also included), which we then transfer into our workbook prior to running a 2-hour Strategy Workshop and a 1-2-hour Concept (Creative Direction) Workshop over a zoom call with our client.
Using this workbook has elevated my design business from Logo Beginner to Brand Identity Expert, allowing me to get better results for my clients and in turn sell higher ticket projects.
