FOOD & BEVERAGE DESIGN

FOOD & BEVERAGE DESIGN

BRANDING FOR SPORT & FITNESS BUSINESSES.

Why the right design will champion your brand.

In the world of sports and fitness, branding is more than just a logo — it's a way to connect with athletes, fitness enthusiasts, and adventurers who live and breathe their passion. Whether you’re running a traditional gym, building a surf, snow and skate community, or coaching athletes to peak performance, your brand needs to inspire, energize, and engage.

At Ink & Elbow Grease, I’ve worked with every kind of sports and fitness business imaginable. From gyms and martial arts schools to extreme sports brands and performance centers, I know that in this space, your design isn’t just about standing out—it’s about embodying the strength, movement, and adrenaline that your customers crave.

Our Experience Spans Every Corner of the Industry:

  • Gyms & Fitness Studios: We’ve partnered with some of the toughest gyms out there, including Till The Grave and Warrior School, to create branding that resonates with your target audience, from beginner to pro. Our designs capture the intensity, focus, and community your business thrives on.

  • Jiu Jitsu & Grappling: Combat sports demand discipline and precision, and we reflect that in the branding we create for martial arts schools like Partizan Grappling, Southside Jiu Jitsu and House of Combat. Our work has helped these schools communicate the power and tradition of the sport while making a modern, bold impact.

  • Extreme Sports: For brands that thrive on adrenaline, like Nelle's Supply Co. in the surf and skate world, we create edgy, dynamic branding that stands out in a fast-paced, competitive market. Whether it's for snowboarding, skateboarding, or surfing, we know how to create visuals that feel bold and fearless.

  • Hiking & Outdoor Adventures: We’ve worked with hiking brands like Hikeros to develop branding that speaks to the spirit of adventure and exploration. Whether you're hitting the trails or scaling mountains, our designs reflect the rugged, outdoor lifestyle.

  • Sports Performance & Rehabilitation: Working with businesses like Undisputed, we’ve developed branding that speaks to athletes’ drive for recovery, improvement, and excellence. Precision and trust are key in this space, and we design with that in mind.

What Sets Us Apart?

  1. We Understand the Grind
    Sports and fitness are all about dedication, passion, and pushing limits. With a background in football, snowboarding and skateboarding myself, our designs reflect the energy and commitment of the communities you serve, helping you build lasting connections with your customers.

  2. Holistic Approach
    Branding isn’t just about a logo on your gym wall. It’s about how your brand looks on a t-shirt, a website, a water bottle, or a social media feed. We ensure your identity works seamlessly across every platform, so you always stay connected with your audience.

  3. We Go Beyond the Gym
    Whether it’s working with fitness brands, extreme sports companies, or performance and rehabilitation centers, we dive deep into your world to craft branding that reflects the heart of your business. Our designs aren’t just visual — they’re a reflection of your community and passion.
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If you’re in the sports and fitness industry and looking to level up your branding or apparel, let’s chat! I&EG is here to help your business stand out with designs that fuel your tribe’s passion and loyalty.