Sandwich on a wooden board with "Society Sandwich" logo overlay.

branding & PACKAGING DESIGN FOR SANDWICH BRAND IN UAE

THE BRIEF

Society’s goal was to inject themselves into their local market as a sandwich brand that could draw in an audience who valued personality and fun while enjoying a great sandwich above all else.

THE SOLUTION

Using inspiration drawn from the extraverted personalities of snoopy and other comic books and cartoons, we developed Sly the Fox, a brand mascot whose cheeky and extraverted personality shine through the brand to not only engage their customers but keep them coming back.

THE DELIVERABLES

Strategy, Logo Design, Brand Identity, Illustration, Packaging Design.

Promotional design for 'Society Sandwich' featuring a cartoon character holding a sandwich. The text includes phrases like 'to eat... and to share!' and 'Share! To Eat!'. Two large sandwiches with lettuce and other fillings are shown on the sides.
Two sandwiches wrapped in paper with Society Sandwich branding, placed on a table with Society Sandwich bags.
Society Sandwich logo variations featuring a cartoon character eating a sandwich. Design includes black and white and color versions on different backgrounds.
Sketches of sandwich-themed illustrations and various logo designs labeled 'Society Sandwich' on paper.
Green background with white text repeating the words 'Society' and 'Sandwich' in various directions.
Collage of cartoon graphics featuring a character with a sandwich and the words 'Society Sandwich'. The left side shows a white T-shirt with a green design of the same theme. The right side displays various whimsical black-and-white illustrations, including the character riding a bike, lounging on a sandwich, and holding a newspaper with sandwich imagery.
Graphic illustration featuring three panels with fox-themed sandwich designs for Society Sandwich. Left: "The sly fox gets the bread," with a sandwich and fox illustration. Center: "The fox is on the trot," with a fox riding a scooter. Right: "Keep out of reach of fox," with a relaxed fox holding a sandwich.
Society Sandwich branding with logo and packaging, including a sandwich wrapped in custom paper and a brown paper bag with illustrations and typography.
Brand guidelines presentation for Society Sandwich, featuring sections on typography, color palette, brand imagery, clearspace and sizing, and brand description. Includes images of sandwiches and design elements.
Society Sandwich branding with illustrated fox and text 'The Sly Gets the Bread' on brown paper packaging. Green and orange Society Sandwich logos are visible.

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