branding & PACKAGING DESIGN FOR SANDWICH BRAND IN UAE
THE BRIEF
Society’s goal was to inject themselves into their local market as a sandwich brand that could draw in an audience who valued personality and fun while enjoying a great sandwich above all else.
THE SOLUTION
Using inspiration drawn from the extraverted personalities of snoopy and other comic books and cartoons, we developed Sly the Fox, a brand mascot whose cheeky and extraverted personality shine through the brand to not only engage their customers but keep them coming back.
THE DELIVERABLES
Strategy, Logo Design, Brand Identity, Illustration, Packaging Design.
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