Stack of crepes with text overlay saying "What the Crepe?" and "WTC?!" in a stylized font.

branding & packaging design for crepe brand in DUBAI

THE BRIEF

The main goal for WTC was to roll-out their brand in the way that it connected with their younger, city-based target demographic and showcased personality in an otherwise more traditional local market.

THE SOLUTION

To achieve this we developed a relatable, and as the name suggests, tongue-in-cheek approach that spoke to that narrative. Using elements derived from emojis and street art as well as lettering inspired by punk music culture, we were able to give the brand a punchy and satirical yet organic and approachable final identity.

THE DELIVERABLES

Strategy, Logo Design, Brand Identity, Illustration, Packaging Design.

Four triangular crepes on a pink napkin with black and white graphic design, including the text "WTC?!" and "What the Crêpe?!"
Collage with pancakes, cartoon lips, woman eating fry, and text "WHAT THE CREPE" and "WTC?!"
"What the Crepe" logo on a black background.
Collection of hand-drawn sketch designs featuring phrases like "What the Crepe," various geometric shapes, and cartoon-style doodles on a white paper background.
Pattern with text 'What the Crepe' in white and pink letters on black background.
Collage-style illustration on pink background with various black and white graphic elements. Includes an open mouth with "WTC?!" text, a hand making a gesture, word bubbles, lips, a stylized "WHAT THE" text with an arrow, and expressive eyes.
Pink and white packaging design with bold text "What the Crepe?!" featuring eye and mouth graphics, retro comic style, and phrases like "Life's Batter with a Crepe."
Collage of brand guidelines for "What The Crepe," featuring typography, color palette, and imagery on a pink and white background.
Illustration featuring the phrase "What the Crêpe?!" with a hand, jagged teeth, and wavy lines, set on a pink and white background.

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