WHAT THE CREPE?!

THE BRIEF: The main goal for WTC was to roll-out their brand in the way that it connected with their younger, city-based target demographic and showcased personality in an otherwise more traditional local market.

THE SOLUTION: To achieve this we developed a relatable, and as the name suggests, tongue-in-cheek approach that spoke to that narrative. Using elements derived from emojis and street art as well as lettering inspired by punk music culture, we were able to give the brand a punchy and satirical yet organic and approachable final identity.

DELIVERABLES: Strategy, Logo Design, Brand Identity, Illustration, Packaging Design.