branding & clothing design for hiking apparel company in colorado

THE BRIEF

Hikeros main objective was to develop an all-inclusive hiking brand that was tailored to the Latino community where hiking itself isn’t a well known activity.

THE SOLUTION

To combat it’s minimal exposure and shine a light on their Latino audience, we developed a visual strategy that drew inspiration from Mexican folk art and cantina signage as well as animals and colour palettes from their culture. Brought together with a series of outdoor and hiking imagery, each of these elements were able to not only target the intended audience but become recognisable in their space.