Vintage-style illustration of ships with the text 'Uncharted Wines'. The artwork features a dark, dramatic, nautical theme with a reddish-brown background.

brandING & PACKAGING DESIGN FOR WINE IN the NAPA VALLEY

THE BRIEF

The aim and direction for Uncharted was to re-package an existing wine product from a Bottle to a Can in a way that it connected with the younger, craft-beverage-drinking target audience whilst having room to add new experimental variants.

THE SOLUTION

As the name suggests, Uncharted Wines is a product of “uncharted territory” meaning they source the lesser known varietels of grapes that your everyday wine drinker wouldn’t have heard of. To highlight this we looked at the surrounding theme of the brand ‘Here be Dragons’. This theme refers to the edges of the old maps where dragons were often drawn to highlight an “Uncharted” region. Playing off this idea we refreshed the branding with custom lettering and illustration of various mythical creatures featured on those old maps. To bring this idea into a more modern sense, we paired the designs with bold, bright graphics and packaging so to get in touch with the younger craft-beverage-drinking demographic.

THE DELIVERABLES

Strategy, Visual Identity, Logo Design, Illustration, Packaging Design.

Comparison of previous and redesigned logos for Uncharted Wines. The left side displays the former logo with a sailing ship and map background, labeled 'Uncharted Fog Wine' and 'Previous Logo.' The right side shows the new logo featuring an illustrated ship with 'Uncharted Wines' text, labeled 'Logo Re-design.'
Various design sketches featuring nautical themes, including ships, anchors, octopuses, and waves, with the word 'Uncharted' and references to sparkling wine. Some designs include the year 2018.
An image featuring the design layout for "Uncharted 2017 Red Wine" with a can illustration. The left side shows the label design, including a ship and waves graphic, product information, QR code, and a barcode. The right side features dark, abstract artwork and text about dragons, adding to the adventurous theme. The background is primarily red with black and white accents.
Illustration of a can of Uncharted Sparkling Wine, featuring a vintage ship on water and a siren's face. The design includes a narrative about "The Siren's Song" and the storm. The background is teal and black, with branding text and imagery promoting an adventurous theme. Back text mentions Napa Valley origins.
Text design of different beverage names including "2017 Red Wine," "Sparkling Wine," "Rosé Wine," "Piquette," and "Vermouth Spritz."
Street poster with Uncharted wine cans and text background
Cans of "Uncharted Piquette" with a sailing ship graphic on an orange background.
A can of "Uncharted Piquette" with vintage ship design, pouring a golden beverage into a glass.
Cans of "Uncharted Vermouth Spritz" on a textured black and teal background
Hand holding a can of "Uncharted" Vermouth Spritz with nautical design and orange background.
Three Uncharted Wines cans displayed on a textured background with the phrase 'Here Be Dragons' above them. The cans include red wine and rosé varieties, featuring vintage ship graphics. Branding includes QR codes and recycling symbols at the bottom.

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