brandING & PACKAGING DESIGN FOR WINE IN the NAPA VALLEY

THE BRIEF

The aim and direction for Uncharted was to re-package an existing wine product from a Bottle to a Can in a way that it connected with the younger, craft-beverage-drinking target audience whilst having room to add new experimental variants.

THE SOLUTION

As the name suggests, Uncharted Wines is a product of “uncharted territory” meaning they source the lesser known varietels of grapes that your everyday wine drinker wouldn’t have heard of. To highlight this we looked at the surrounding theme of the brand ‘Here be Dragons’. This theme refers to the edges of the old maps where dragons were often drawn to highlight an “Uncharted” region. Playing off this idea we refreshed the branding with custom lettering and illustration of various mythical creatures featured on those old maps. To bring this idea into a more modern sense, we paired the designs with bold, bright graphics and packaging so to get in touch with the younger craft-beverage-drinking demographic.