strategy • branding • illustration • logo design •

strategy • branding • illustration • logo design •

THINK IT. INK IT. IMPLEMENT IT.

Here at I&EG we believe in creating with intention.

We help unique, conscious-minded businesses brand with a plan. How? By laying a strong, strategic foundation to unearth your distinct personality, target your tribe and standout so you can disrupt the market you live in.

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Brand Guidelines Template
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Whether it’s brand strategy, custom illustration & lettering, packaging or a complete brand identity, we plan every project in ink and put in the time and elbow grease to give your brand the vision and meaning it deserves.

Let’s work together! Contact us today about your next project.

DO YOU DARE TO DISRUPT?

YOU’re in safe hands

With 15+ years industry experience behind him, Kal is among the top of the field when it comes to Brand Identity Design and Illustration.

Forged initially by pen & ink, every design we produce is hand-crafted with your story, vision and audience in mind, giving your brand not only a visual, but a foundation and personality that is uniquely you. Drawing inspiration from timeless styles and where our clients industries began, we’ve branded businesses of all shapes and sizes. From Coffee Shops to Gyms, Videographers to Musicians, Apparel to Food & Beverages.

Building a brand is more than just designing a logo, it’s creating a plan, a blueprint, a foundation that we can build your brand upon. First we think it, then we ink it. This is our mindset and the essence of every project we’re lucky to be a part of.

THIS IS HOW WE DO IT:

  • Whether you’ve been around the block or just the new kid in town, we work with conscious businesses of all sizes to help them get to the core of what makes them unique and the best way to position them to stand out in their market.

    Our Brand Strategy Workshop covers:

    • BRAND ASSESSMENT
    Company Story, Purpose, Goals & Challenges

    • BRAND POSITIONING
    Target Audience Persona, Competitive Analysis & Positioning Statement

    • BRAND ATTRIBUTES
    Brand Values, Voice & Tone, Brand Touch Points, Look & Feel

    • CONCEPT WORKSHOP
    Collaborative Moodboard & Concept Brainstorm

  • With strategy at our foundation, we specialise in building brands that dare to disrupt. How? By developing a distinct, personality-driven visual identities that are targeted to engage your audience and grow your brand.

    Our Brand Identities cover:

    • LOGO & IDENTITY SYSTEMS
    From thinking to inking, our variable logo systems are collaboratively designed with you to give your brand both the personality to stand out as well as the versatility to use across a wide-range of collateral.

    • BRAND GUIDELINES
    Our guidelines documents are developed to showcase both your brand overview (mission, values, target persona from our strategy) along with a comprehensive usage guide that implements everything from colour, typography, brand imagery and more.

    • BRAND COLLATERAL
    Based on your given touch points, we’ll create a selection of printed & digital items to extend your brand across all advertising and marketing materials required to engage with your audience.

    • WORKSPACE DESIGN
    Outside of the digital world, a lot of the brands we work with have a physical space. Whether it’s a shop, studio, office space, food truck or the like, these areas are as important as any to further extend your brand aesthetic and physically engage with your customer at a tangible level.

  • Illustration is at the heart of every project we work on, it’s what got us into this industry and what drives the projects we create. Whether it’s Apparel design or Brand Assets and Iconography, our illustration is sure to add personality to your product and catch the eye of any one who sees it.

  • Whether it’s print or digital, physical or intangible, we’ve created every kind of brand or marketing collateral you can think of. From flyers to business cards to social media tiles and website banners, we’ve got you covered when it comes to effectively marketing your brand.

  • From food boes and beverage labels to car decals, candles and hair care, we’ve designed distinct packaging across the field, and with the touch of our custom illustration and lettering your product will not only stand out on the shelf but it will take pride of place in your customers home.

FEEDBACK ♥

FEEDBACK ♥

  • "Simply put, one of the best graphic designers I’ve ever worked with in 20+ years of business."

    Kal of Ink & Elbow Grease is, simply put, one of the best graphic artist / logo designers I’ve ever worked with in 20+ years of business. In addition to the utmost professionalism, Kal flawlessly creates timeless designs that really bring out what his clients have in mind. I cannot recommend him enough.

    – Ryan Van Tuyl, Rhino Music

  • "You will leave knowing more about who you are as a business and have new vision and vigor for the future of your venture."

    I cannot express how grateful I am that I was able to work with Kal. This business is not only a service, but a true asset to any business start-up or rebrand that is looking to take their brand to the next level. You will leave knowing more about who you are as a business and have new vision and vigor for the future of your venture, whatever it may be. On top of all of that, his customer service, accessibility, response time, and KILLER artistry will give you full confidence in the process. This is WAY more than just a "logo" guy. Invest now, so you don't have to later. Incredible work.

    – Micah Kelley, Back Home Coffee

  • "Whether you have some brand ideas or none, Kal will make your brand come to life and reflect your business values and vibes.”

    Kal definitely works his magic with branding and logo design/illustration! That is the most frequent compliment I get when customers receive their package. Kal is communicative throughout the entire process and provides in-depth explanations every step of the way. Whether you have some brand ideas or none, Kal will make your brand come to life and reflect your business values and vibes.

    – Susan Yakoub, Ishtar Coffee Co.

  • "He blends his knowledge of contemporary business development with an eye for classic design principles."

    I couldn't be happier with Ink & Elbow Grease's design package for my business. Kal is generous with his time throughout the process. He blends his knowledge of contemporary business development with an eye for classic design principles. He asks the customer thought provoking questions that aid brand development. I highly recommend reaching out to I&EG if your project requires fresh artwork.

    – Shane Puxley, ChangeUp Psychology

  • "The final delivery was the outcome of great collaboration, openness to ideas and exploring different directions and excellent communication."

    Working with Kal was awesome. The final delivery was the outcome of great collaboration, openness to ideas and exploring different directions and excellent communication. He was enthusiastic throughout the project and we'll definitely be returning to him for more work soon. After working with a few designers, it's great to work with someone that you know you can rely on and develop an ongoing working relationship with. Highly recommend.

    – Tony Corrales, NōSkin Clothing

  • “Hire him! He is kind and creative.”

    Kal is amazing!!! Super Talented and thorough. He not only designed a logo and a mascot for us, he also helped us with layout design for our wine labels. Hire him! He is kind and creative.

    – Tiffany Carter, High Sierra Wine Co.

  • "The final pieces were exactly what I was searching for and turned out better than I could have imagined."

    Can’t recommend Kal enough. From start to finish, his design process is efficient, collaborative, and just all around fun. Other than receiving the final designs, my favorite part was picking initial concept sketches. The final pieces were exactly what I was searching for and turned out better than I could have imagined. Kal really makes it a point to immerse himself in your brand / mission. One of the best designers I’ve worked with and can’t wait to do another project with him. Kal is the man.

    – Daniel Milewsky, Nelle’s Supply Co.

  • "The creativity is unmatched as well as the service and passion he brings."

    I came to Ink & Elbow Grease with a shell of a brand and together we made something I am truly proud of! The creativity is unmatched as well as the service and passion he brings. You can tell he actually enjoys the process and takes pride in his designs as well as clients projects. No one else I would work with after working with Kal and Ink & Elbow Grease!

    – Zachary Colgan, Till the Grave Athletic

So, READY TO SHAKE
AND RATTLE?