strategy • branding • illustration • logo design •

strategy • branding • illustration • logo design •

THINK IT. INK IT. IMPLEMENT IT.

Here at I&EG we believe in creating with intention.

We help unique, conscious-minded businesses brand with a plan. How? By laying a strong, strategic foundation to unearth your distinct personality, target your tribe and standout so you can disrupt the market you live in.

What-The-Crepe-CaseStudy10.png
Brand Guidelines Template
Society-Sandwich-CaseStudy3.png
Website-Slider-2024-4.jpg
Tattooed-Lady-CaseStudy.png
Website-Slider-2024-3.jpg
Hikeros-CaseStudy13.png
Website-Slider-2024-6.jpg
Website-Slider-2024-7.jpg
Website-Slider-2024-5.jpg

Whether you’re an establish brand that needs an update, or you’re just a start-up looking to make your mark, we plan every project in ink and put in the time and elbow grease to give your brand the vision and purpose it deserves.

Let’s work together! Contact us today about your next project.

DO YOU DARE TO DISRUPT?

YOU’re in safe hands

With 15+ years industry experience behind him, Kal is among the top of the field when it comes to Brand Identity Design and Illustration.

Forged initially by pen & ink, every design we produce is hand-crafted with your story, vision and audience in mind, giving your brand not only a visual, but a foundation and personality that is uniquely you. Drawing inspiration from timeless styles and where our clients industries began, we’ve branded businesses of all shapes and sizes. From Coffee Shops to Gyms, Videographers to Musicians, Apparel to Foods & Beverages.

Building a brand is more than just designing a logo, it’s creating a plan, a blueprint, a foundation that we can build your brand upon. First we think it, then we ink it. This is our mindset and the essence of every project we’re lucky to be a part of.

HOW I TACKLE BRAND IDENTITY

  • Whether you’ve been around the block or just the new kid in town, we work with conscious businesses of all sizes to help them get to the core of what makes them unique and the best way to position them to stand out in their market.

    Our Brand Strategy Workshop covers:

    • BRAND FOUNDATION
    Company Story, Purpose, Goals & Challenges

    • BRAND POSITIONING
    Target Audience Persona, Competitor Analysis & Brand Positioning

    • BRAND ATTRIBUTES
    Brand Values, Brand Touch Points, Look & Feel

    • BRAND MESSAGING
    Brand Voice and Messaging Pillars

    • CONCEPT WORKSHOP
    Collaborative Moodboard & Concept Brainstorm

  • With strategy at our foundation, we specialise in building brands that dare to disrupt. How? By developing a distinct, personality-driven visual identities that are targeted using our strategy to engage your audience and grow your brand.

    Our Visual Identities cover:

    • LOGO SYSTEMS
    From thinking to inking, our bespoke responsive logo systems are collaboratively designed with you to give your brand both the personality to stand out as well as the versatility to use across a wide-range of touchpoints.

    • ILLUSTRATION
    Illustration is at the heart of every project we work on, it’s what got us into this industry and what drives the projects we create. Whether it’s brand assets and iconography or extending across apparel and march, our illustration is designed to add personality to your business and catch the eye of any one who sees it.

  • Once the strategy and logo system is complete, we move to the implementation and rollout. This involves us developing you a guide on effectively using your new brand as well as rolling out the touchpoints.

    Our Implementation covers:

    • BRAND GUIDELINES
    Our guidelines documents are developed with care to showcase both your brand overview (mission, values, target persona from our strategy) along with a comprehensive usage guide that implements everything from logos, colour, typography, brand imagery and more. This is your bible to effectively using your new identity.

    • BRAND COLLATERAL
    Based on your given touchpoints, we’ll create a selection of both digital and print-based items to extend your brand across all product, service, advertising and marketing materials required to engage with your intended audience.

FEEDBACK ♥

FEEDBACK ♥

  • "Simply put, one of the best graphic designers I’ve ever worked with in 20+ years of business."

    Kal of Ink & Elbow Grease is, simply put, one of the best graphic artist / logo designers I’ve ever worked with in 20+ years of business. In addition to the utmost professionalism, Kal flawlessly creates timeless designs that really bring out what his clients have in mind. I cannot recommend him enough.

    – Ryan Van Tuyl, Rhino Music

  • "There are designers, and then there's Kal from Ink & Elbow Grease!

    There are designers, and then there's Kal from Ink & Elbow Grease! From the first Instagram Story I saw of Kal explaining his process of how he works (onboarding, mood boarding, rough direction, etc) I was in. The level of care and attention Kal puts into everything he does is second to none. It's not just that he's a great designer or creative, he's also really good at pulling out the essence of your brand and has a way to mix his art with words that just makes your brand stand out. When Kal handed me the final brand design guide for my company StoryCast© I was blown away. It was just that good. If you're lucky enough to get Kal to work on your brand, do it. Without any hesitation he is one of the best designers I've ever had the pleasure of working with. And I've worked with a few! Thanks Kal, I look forward to future collaborations.

    – Mark Leruste, StoryCast®

  • "You will leave knowing more about who you are as a business and have new vision and vigor for the future of your venture."

    I cannot express how grateful I am that I was able to work with Kal. This business is not only a service, but a true asset to any business start-up or rebrand that is looking to take their brand to the next level. You will leave knowing more about who you are as a business and have new vision and vigor for the future of your venture, whatever it may be. On top of all of that, his customer service, accessibility, response time, and KILLER artistry will give you full confidence in the process. This is WAY more than just a "logo" guy. Invest now, so you don't have to later. Incredible work.

    – Micah Kelley, Back Home Coffee

  • "Whether you have some brand ideas or none, Kal will make your brand come to life and reflect your business values and vibes.”

    Kal definitely works his magic with branding and logo design/illustration! That is the most frequent compliment I get when customers receive their package. Kal is communicative throughout the entire process and provides in-depth explanations every step of the way. Whether you have some brand ideas or none, Kal will make your brand come to life and reflect your business values and vibes.

    – Susan Yakoub, Ishtar Coffee Co.

  • "He blends his knowledge of contemporary business development with an eye for classic design principles."

    I couldn't be happier with Ink & Elbow Grease's design package for my business. Kal is generous with his time throughout the process. He blends his knowledge of contemporary business development with an eye for classic design principles. He asks the customer thought provoking questions that aid brand development. I highly recommend reaching out to I&EG if your project requires fresh artwork.

    – Shane Puxley, ChangeUp Psychology

  • "The final delivery was the outcome of great collaboration, openness to ideas and exploring different directions and excellent communication."

    Working with Kal was awesome. The final delivery was the outcome of great collaboration, openness to ideas and exploring different directions and excellent communication. He was enthusiastic throughout the project and we'll definitely be returning to him for more work soon. After working with a few designers, it's great to work with someone that you know you can rely on and develop an ongoing working relationship with. Highly recommend.

    – Tony Corrales, NōSkin Clothing

  • “Hire him! He is kind and creative.”

    Kal is amazing!!! Super Talented and thorough. He not only designed a logo and a mascot for us, he also helped us with layout design for our wine labels. Hire him! He is kind and creative.

    – Tiffany Carter, High Sierra Wine Co.

  • "The final pieces were exactly what I was searching for and turned out better than I could have imagined."

    Can’t recommend Kal enough. From start to finish, his design process is efficient, collaborative, and just all around fun. Other than receiving the final designs, my favorite part was picking initial concept sketches. The final pieces were exactly what I was searching for and turned out better than I could have imagined. Kal really makes it a point to immerse himself in your brand / mission. One of the best designers I’ve worked with and can’t wait to do another project with him. Kal is the man.

    – Daniel Milewsky, Nelle’s Supply Co.

  • "The creativity is unmatched as well as the service and passion he brings."

    I came to Ink & Elbow Grease with a shell of a brand and together we made something I am truly proud of! The creativity is unmatched as well as the service and passion he brings. You can tell he actually enjoys the process and takes pride in his designs as well as clients projects. No one else I would work with after working with Kal and Ink & Elbow Grease!

    – Zachary Colgan, Till the Grave Athletic

So, READY TO SHAKE AND RATTLE your market?

So today, just start ✍️ If you were gonna take a class, book it If you were gonna build a website, buy the domain If you were gonna post, post an intro about yourself Nothing is more regrettable than wondering “what if…” So what
Brand Identity Design for @gingerjackofficial 🫚🪓 I couldn’t be more proud of the brand we built for Ginger Jack and the growth they’ve seen over the past 2 years. From an online store in 2020 to over 900 stores across 4 countries and